Deluxe Entertainment Services rolls out MediaCloud

With MediaCloud, content owners can create television stations anywhere in the world with a laptop and a network connection.

Author:: TVTechnology
Publish date:: Apr 12, 2013
Social count:: 0

Deluxe Entertainment Services Group rolled out its MediaCloud cloud-based playout platform at the 2013 NAB Show.

MediaCloud provides a broadcast service delivering a next-generation cloud-based playout, media asset management and delivery platform. It builds on a highly adaptive IT-centric business model that leverages from clustered technologies with disparate datacenters.

MediaCloud consists of three elements: Portal, an orchestration and asset management suite of broadcasting tools presented through a web browser; Playout, a software-centric, highly scalable, resilient and feature-rich playout platform; and Delivery, a suite of tools developed to reliably and securely transport premium broadcast streams across virtually any network topology.

Benefits include reduced upfront infrastructure, technology and staffing costs. MediaCloud also facilitates fast time-to-launch; a channel can be ready to air in a week. In addition, it increases the creative opportunities for pop-up channels that enable broadcasters and content owners to fully exploit rights for brands and major events. This new playout model is designed to overcome many barriers of traditional distribution and removes geographical constraints.

Deluxe launches MediaCloud cloud playout service promo image

IP and Networking

Deluxe claims new channel can be launched in one week, from a web browser.

Deluxe Entertainment Services Group Inc. (Deluxe) today announced the acquisition of Karlstad, Sweden based technology firm Vericom AB, an innovator in the IP technology space enabling the transport of crisp, uninterrupted video including rich video formats such as 4K. Deluxe has been working with Vericom AB on this technology exclusively for the last four years, integrating it into Deluxe's MediaCloud linear playout service and Deluxe's Broadcast Delivery Network (BDN) for live events and sports. With Vericom joining the Company, Deluxe continues its recent investments in technology that supports global, digital delivery of video content of all types and sizes providing a reliable, highly secure, and efficient platform from production through distribution.

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Deluxe Entertainment Services Group Inc. (Deluxe) has named former NBC and ESPN marketing executive Brad Soroca its Chief Marketing Officer. Bringing two decades of marketing and brand-building experience in media and technology, he will drive Deluxe’s brand and marketing strategies and identify market insights to inform development of new products and services that address the changing needs of global media creators and providers. Soroca is based in New York.

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Deluxe Entertainment Services Group Inc. (Deluxe), solving creative and technology challenges for content creators and distributors for 100+ years, has acquired Sfera (Sfera Studios and Sfera Labs), a global, cloud based localization platform and distributed services firm. Adding Sfera's proven technology to Deluxe's worldwide reach, relationships, and industry knowledge positions Deluxe Localization -- a newly-formed division of the company, as the leader in media services capable of helping providers meet the unprecedented worldwide demand for entertainment content in a market where localization capacity is limited and technology is largely unproven.