AmberFin Appoints Paula Bargery as Vice President Sales EMEA

London, UK – 25th August, 2009 – AmberFin today announces the appointment of Paula Bargery as Vice President Sales EMEA. In this role, Paula will be responsible for further bolstering AmberFin’s profile in the region, driving growth and customer acquisition through all sales channels.

With over 20 years’ sales experience, Paula’s expertise crosses both broadcast specific and enterprise software. Paula joins AmberFin from Infor, the enterprise software company. Prior to this Paula was Director of Business Software Sales EMEA at Harris Corporation specialising in airtime sales, scheduling, content management and automation. Paula’s career began in broadcasting, working in airtime sales for ITV.

“I am delighted to have the opportunity to return to the broadcast arena with AmberFin,” says Paula, “AmberFin’s iCR technology addresses many of the current challenges faced by content owners across the world, and the prospect of taking the benefits of this software to content owners and their partners across the EMEA region is an extremely exciting one.”

“We have already forged some strong customer relationships in EMEA,” says Jeremy Deaner, CEO of AmberFin. “With Paula’s appointment and focus on driving direct sales in the region, we will be able to further capitalise on our potential as a business, helping us to reach out to new and existing customers who are shaping the future of the industry.”


About AmberFin

AmberFin enables content owners to maximise the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitises and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is, headquartered in Basingstoke, UK. More information is available at:

Matthew Lloyd (US)

Hotwire for AmberFin