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Digital Rapids Brings Premium AVC/H.264 Streaming Quality to Live Viewing Experiences Powered by Adobe Flash Technology

New support for live H.264 streaming via the Adobe Flash family of products brings Digital Rapids’ acclaimed AVC encoding quality to live web audiences

September 12, 2008 -- IBC 2008, Amsterdam, Stand 7.G41: Digital Rapids -- a leading developer of solutions for bringing television, video and movie content to the latest generation of viewing devices -- is further expanding the company's acclaimed live streaming flexibility with support for H.264 streaming through Adobe Flash Media Server 3 to Adobe Flash Player and Adobe AIR applications, bringing Digital Rapids' exceptional H.264 encoding quality to live web audiences.

Support for H.264 (also known as AVC, or MPEG-4 Part 10) streaming through Adobe Flash Media Server is available for the StreamZ Live family of live streaming encoders, and for Digital Rapids' StreamZ and StreamZHD media encoding servers as an add-on option. For large-scale deployments and critical applications, Digital Rapids systems supporting H.264 streaming for Adobe Flash technology can be combined with the Digital Rapids Broadcast Manager software for enterprise-level, multi-encoder management, monitoring, scheduling and fault tolerance.

The new support for live streaming through Adobe Flash Media Server in the H.264 compression format continues Digital Rapids' rich history of providing robust, premium encoding and streaming capabilities for viewing experiences powered by Adobe Flash technology. Media can be encoded, streamed and archived in the H.264 format in parallel with a variety of other delivery formats (including VP6, VC-1 and MPEG-2), enabling the broadest possible audience reach to multiple platforms and devices.

"Digital Rapids offers a full range of professional solutions enabling both live and on-demand media experiences," said Laurel Reitman, senior product manager for Flash Media Solution Services at Adobe. "With the addition of support for live H.264 streaming through Flash Media Server to Adobe Flash Player and Adobe AIR applications, Digital Rapids' encoding, transcoding and streaming solutions are ideal complements for helping leading studios, broadcast networks and service providers bring compelling content to the web, the desktop and mobile devices using Adobe Flash technology."

"We're pleased to be working with Adobe to support H.264 streaming through Adobe Flash Media Server to experiences based on Flash technology," said Brian Stevenson, Director of Product Management at Digital Rapids. "StreamZ Live, StreamZ and StreamZHD are ideal solutions for content providers who want a premium H.264 encoding and streaming platform to reach web audiences at the highest possible quality."

For more information, please visit us at IBC in stand 7.G41, or our web site at

About Digital Rapids Corporation – Digital Rapids develops market-leading hardware and software solutions for transforming and delivering media, enabling the multi-platform experiences that are defining the future of digital video. Scaling from individual applications to enterprise and global operations, Digital Rapids systems span the critical points in today's complex media workflows. Recipient of two prestigious Frost & Sullivan awards in the World Video Encoders and Transcoders market, Digital Rapids combines innovative technology with proven expertise to help our customers maximize their productivity, quality, and the value of their content in the evolving digital media market. Digital Rapids Corporation ( is headquartered in Ontario, Canada with offices in the United States, the UK, Australia, Argentina and Hong Kong.