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VectorBox Helps The Music Play At Mushroom TV

Leading music TV channel orders second VectorBox for playout automation of the interactive STARZ music channel

Barcelona, Spain – October 27, 2009 - Vector3™, a pioneer in graphics and playout solutions, announced that UK based Mushroom TV has purchased another VectorBox solution to manage playout automation of their highly popular STARZ Channel. For the last six years, Mushroom TV has relied on Vector playout automation technology for multi-channel playout management of their various music channels including STARZ. "We have been successfully using the VectorBox playout automation technology for over 7 years; running multiple music TV channels on the Sky platform. With the excellent track record in reliability and capabilities, we went back to VectorBox when it came to upgrade the operation," said Adam Levoi, Chief Engineer, Mushroom TV. "For the last 7 years we have experienced nothing less than excellent reliability, performance, and support. We did a test run of other playout systems, but in the end Vector 3 outperformed in every category."

Starz is an interactive music channel in which its viewers text their favorite video requests. Mimicking the function of a jukebox, the playlist is dynamically generated based on viewer input. The VectorBox system manages the constant changing data instructions with ease; integrating graphics, titles and content on the fly for perfectly timed playout over the Sky Digital Network. The tapeless workflow provides 7/24 playout continuity with unparallel reliability. "There has been a significant increase in Vector 3 sales for the UK market including repeat business like Mushroom TV. With the increased activity, we opened an office in downtown London, further enhancing our installation and support services," comments Roman Ceano, President and Founder, Vector 3.

About Vector 3

The Vector 3 team commands over 25 years of experience in developing leading graphics and playout solutions for broadcast. Boasting an impressive client list of over 900 broadcasters worldwide, their legendary flagship solution VectorBox is a world-renowned playout solution known for its unparallel reliability, tremendous scalability and outstanding performance.

Since its launch in the mid 1980's, Vector has focused its research and development on the broadcast industry. Their exceptional real-time graphics and total playout solutions ensure master control room systems work in concert and with maximum flexibility. The result is a perfectly timed playout with stunning image quality and station branding.

The range of Vector solutions and applications serves stations from the small one channel station to the multi-site, multi-channel broadcaster. For more information, please visit

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