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For Immediate Release

Recently released update receives perfect score from Microfilmmaker

Boston, MA – June 5, 2009 – Noise Industries, developer of visual effects tools for the post production and broadcast markets, announced that development partner DVShade has won Microfilmmaker’s Award of Superiority for the new EasyLooks version 2.5, a FxFactory powered plug-in. FxFactory® powered FxPacks are designed by Noise Industries and their development partners to extend the visual effects capabilities of Adobe® After Effects® CS3 / CS4, Apple® Final Cut Studio® and Apple Final Cut® Express applications.

“I would like to thank our development partner DVShade for producing another phenomenal update and Microfilmmaker’s Mark Bremmer for recognizing their efforts and creative energies,” comments Niclas Bahn, director of business development, Noise Industries. “User feedback has been incredibly positive for the release. The variety and depth of EasyLooks color correction tools allow for a precise, yet easy achievement of realistic looks, without the requirement of multiple applications.”

A former developer of Apple Final Cut FxScript plug-ins, DVShade founder Trevor Anderson has worked with graphics programming for over a decade. He began developing plug-ins using the FxFactory Plug-in Manager after joining the Noise Industries development partner program in 2008. Anderson credits the quick and efficient development of his plug-ins to FxFactory. “The FxFactory platform is incredibly flexible enabling us to engineer high-performing visual effects applications that deliver superior image quality. Version 2.5 incorporates significant improvements across the board. Increased speed and a feature rich color correction palette gives editors and visual effects artists the freedom and power to take on just about any color correction project – whether it be film, TV or documentary – with outstanding results,” said Anderson.

Microfilmmaker reviews are scored based on the breakdown of four categories: ease of use, depth of options, performance and value versus cost. In his review, industry veteran Mark Bremmer gave EasyLooks version 2.5 an overall 10/10; prompting the award’s conveyance. Bremmer comments: “If you are a pro or experienced user with your editing package, you can accomplish any and everything DVS does using various combinations of tools. It’s the last three words of the preceding sentence that are worth looking at. EasyLooks brings these multiple capabilities into a single tool.”

To learn more about Microfilmmaker and read Mark Bremmer’s review, please visit

About Noise Industries Development Partners

FxPacks are developed by Noise Industries and its partners using the Noise Industries FxFactory Pro plug-in manager. The FxFactory Pro Plug-in Manager provides broadcast designers a user-friendly development tool to create additional effects plug-in packages for Adobe After Effects, Apple Final Cut Studio and Final Cut Express applications.

FxPack Update – What’s New in DVShade EasyLooks Version 2.5

DVShade EasyLooks 2.5 delivers a brand new rendering pipeline for fast, high-quality renders. A brand new 3-way color corrector, new gradient overlay controls and a vignette effect add tremendous compositing capabilities for minimal dollars. EasyLooks 2.5 is a free upgrade for all existing EasyLooks 2.0 customers. Users can download the new update from:

Availability and Pricing of FxFactory Pro and DVShade

FxFactory Pro is priced at $399.00 USD and can be purchased via the Noise Industries website ( DVShade EasyLooks 2.5 is available for purchase at $49.00 USD from: or Adobe® After Effects CS3, Apple Final Cut Studio 2 and Apple Final Cut Express 4 users can also sample hundreds of other FxFactory plug-ins by downloading the free 15-day trial version of FxFactory from:

About Noise Industries, LLC

Established in 2004, Boston, Massachusetts-based Noise Industries is an innovative developer of visual effects tools for the post-production and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple, Adobe and Avid. For more information about Noise Industries, please visit:

Press Contact

To schedule a press briefing or request a product review; please contact Kathleen Langlois or Janice Dolan at:

Zazil Media Group

Kathleen Langlois

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Zazil Media Group

Janice Dolan

(p) +1 617 817 6595