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Triveni Digital Inks Reseller Deal With Mexico's Promexar

PRINCETON, N.J. — July 27, 2009 — Triveni Digital today announced that it has extended its worldwide reseller network in Mexico with the addition of broadcast systems supplier Promexar. The company will represent the full line of Triveni Digital products, offering broadcasters advanced solutions for managing data and metadata in DTV streams, as well as localized support and service tailored to regional business and operational needs.

"Broadcasters across Mexico face the challenge of providing high-quality digital television services to their customers, and Triveni Digital solutions offer the tools and capabilities critical to maintaining continuous delivery in accordance to transmission standards and viewer expectations," said Ralph Bachofen, vice president of sales and head of marketing at Triveni Digital. "Promexar will be a valuable partner as we continue to strengthen sales and support for new and existing clients in Latin American markets."

Promexar has established itself as a significant supplier to major broadcasters and facilities companies in Mexico. The company specializes in video infrastructure and advanced engineering integration services for multiple clients in the broadcast and cable industry, serving a quickly growing client base from its headquarters in Mexico City.

"Triveni Digital is a very innovative company that has always been an industry leader, due in part to its products' flexibility in interconnecting with other top broadcast equipment brands," said Christian Fragoso Leal, owner of Promexar. "We're very pleased to be working with Triveni Digital and integrating the company's technology into turnkey projects that meet the complete needs of our clients."

More information about Triveni Digital and the company's products is available at

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About Triveni Digital

Triveni Digital Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in DTV, mobile DTV, and IPTV streams. Triveni Digital's products for DVB SI, ATSC PSIP, data broadcasting, stream analysis, and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at

Note to Editors: When referring to Triveni Digital, please use the complete company name, "Triveni Digital." Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.