Ed Holland has joined Crystal Vision as Director of Sales, North America.

Based in the US, Ed Holland brings with him a thorough understanding of Crystal Vision equipment and its applications, having sold the interface and keying products for the last two and a half years working with a Crystal Vision partner. Ed enjoyed such success in that role that he was persuaded to come and work for Crystal Vision full time.

Since his appointment in December, Ed has taken over overall responsibility for Crystal Vision’s sales activities in the USA and Canada and will be continuing to work with already established channel partners, as well as direct with specific customers.

Ed will be leading an increase in US sales activity and will be travelling throughout the States, with his initial focus on broadcast production facilities and mobile applications. He is most looking forward to heightening awareness and adoption of Crystal Vision solutions through the growth of sales channels and strategic partnerships in North America.

Ed originally comes from a TV production background. Having worked as an end user, dealer and manufacturer, he understands the needs at the different levels. He has extensive sales experience in both distribution and direct sales. He also has a relevant academic background, having majored in Electrical Engineering at the University of Arkansas, Economics at University of Memphis, and Broadcast at the Community College of the Air Force.

Commented Crystal Vision’s Managing Director Philip Scofield: “We are delighted to have Ed Holland join us, with his appointment strengthening our commitment to being a leading supplier of innovative keying and infrastructure products in North America.”

US and Canadian customers should contact Ed on 407-405-8644 or ed.holland@crystalvision.tv to find out their best local contact.

Ed’s appointment brings the Crystal Vision sales team to five, with Ed joining International Sales Manager Bill Trevelyan, Regional Sales Manager Michael Hall and UK Sales Manager Ray Davis who all work under the direction of Head of Sales Stewart McGhie.

Based at Whittlesford near Cambridge in the UK, Crystal Vision provides digital keyers, picture storage modules and a full range of interface equipment including converters, decoders, encoders, distribution amplifiers and audio embedders to the professional broadcasting industry worldwide.