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Pilat Media Signs New Contract With Brazil's Globosat

LONDON — Nov. 9, 2009 — Pilat Media Global plc [AIM: PGB], the leading supplier of business management software to the media, is pleased to announce the signing of a new contract with Globosat for the licensing, implementation, and maintenance of its flagship product, IBMS (Integrated Broadcast Management System). IBMS will manage and integrate content acquisition, program planning, media management, and on-demand services for Globosat.

Globosat, a Globo Organizations company, is the leading and largest programming company in Latin America. Along with its subsidiaries, Globosat currently broadcasts 28 channels to Brazil and two to Africa, Asia, Europe, and the United States.

"We are confident that IBMS will fulfill all of our requirements in terms of content and rights management as well as program planning," said Manuel Belmar, CFO of Globosat Programadora Ltda. "After many years of using our own internally developed systems, we believe it is time to adopt a robust and flexible solution to support our growth. In our view, Pilat Media is the right partner to take us to the next level of broadcast innovation. We firmly believe that we have a very good opportunity to develop a long term relationship with Pilat Media."

IBMS streamlines the entire content management workflow from content acquisition and rights management to scheduling, media management, log preparation, and analysis. Because the system leverages a single integrated database, it provides better visibility on inventory utilization and easily enables the user to generate "what if" programming and cost scenarios.

"We are delighted to have been selected by the leading player in the Brazilian television industry after a lengthy and rigorous evaluation process. This is one of our most significant contracts in South America and we hope it will pave the way for continued expansion in this emerging market," said Avi Engel, CEO of Pilat Media. "Globosat will be leveraging the .Net-based IBMS Version 6 to streamline its operations and expand its capabilities for both linear and on-demand programming as it prepares to bring viewers the 2014 World Cup, and later the 2016 Olympic Games — both to be broadcast from Brazil."

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About Pilat Media

Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software solutions for content and service providers in the media industry. Designed with the direct involvement of top-tier broadcasters, Pilat Media's systems improve business performance; accelerate time to market; and enable diversification and growth of content programming, advertising sales, traffic, and media operations for multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world use Pilat Media solutions, including SBS (Pro7) Group, FOX, AT&T, CTV, Virgin Media, Discovery, SABC, Chellomedia, the BBC, Media General, Sky Italia, ESPN Star Sports, Network Ten, TVNZ, and Foxtel. These and other deployments represent the management of billions of dollars in advertising revenue and programming that reaches hundreds of millions of viewers. More information is available at