MIR TV Selects Dalet Enterprise Media Asset Management For Their News Operation

IBC 2009 Press Announcement

Russian television station with global reach re-engineers workflows with Dalet Enterprise Edition media asset management technology; builds tapeless newsroom.

Amsterdam, The Netherlands – September 10, 2009 – Dalet Digital Media Systems today announced at the IBC 2009 exhibition (stand 8.B77) that Mir TV, CIS owned channel has selected Dalet Enterprise Edition for building their tapeless news production operation. The new Dalet installation will provide MIR TV with the full suite of integrated news production capabilities including a comprehensive newsroom computer system, video production tools, a MAM framework and an editorial workflow engine. The end-to-end workflow with be fully interoperable with a wide range of third-party broadcast hardware including; AutoScript (teleprompter), DDN (production storage), Quantum StorNext (file system management), and FrontPorch (archiving) as well as graphic systems and video servers.

"We want to build a next-generation newsroom and Dalet was the only solution to offer all the capabilities without having to commit to proprietary hardware. The open system allows us to choose the broadcast components best suited for our operational needs and our budget. This type of flexibility lends itself well for future technologies we will implement; giving us an excellent return on our investment, "comments Radik Batyrshin, Chairman of Mir TV. "Further, the system offers the most comprehensive set of newsroom production capabilities; enabling us to streamline our productions and produce much higher quality content for our news programs. For us, this is a first and important step into the modernization of our entire infrastructure that will enable us to save production costs and maintain our competitive edge."

"Russia and CIS are a very strategic market for Dalet. We have a number of large installations and long-standing relationships with many of the Russian and CIS broadcasters," comments Stephane Schlayen, Chief operating Officer, Dalet. "Mir TV is an important addition to our client list. They have tremendous visibility in Russia and CIS countries. Our presence and understanding of the Russian and CIS broadcast markets is well suited to help Mir TV optimize technology to the transition to a tapeless workflow and take advantage of new revenue channels."

To facilitate the migration to the Dalet tapeless workflow, MIR is working with Dalet closely in a phased "Change Management" approach. Phase 1 will deploy a full featured Dalet Newsroom Computer System as well as Dalet ingest servers integrated with an HSM system for storing media archives. Existing MIR TV video archives will be digitized and stored in the new system. Phase 2 will install the comprehensive set of journalist video production tools as well as the Dalet News automation for controlling playout of the Omneon video servers. The deployment process will be assisted by system integrator ISPA.

The new Dalet workflow will include 40 journalists workstations with Dalet's advanced desktop production and story creation tools. An additional 20 Dalet WebSpace clients will provide the same production capabilities for remote journalists via a standard Internet connection. From their desktops, journalists will be able to produce stories, view rundowns, access video content, add voiceovers, and manage live and automated graphics. The Dalet user interface is fully translated into the Russian language, facilitating the use of the system for Russian speaking journalists.

The underlying Dalet media asset management infrastructure expertly manages editorial and technical metadata. Metadata for scene changes, video details, and sources are automatically generated by Dalet or logged by users. Because the Dalet workflow engine standardizes metadata logging, content stored in the Dalet content catalogue is well referenced, enabling users to easily find relevant content quickly.

The Dalet workflow engine optimizes user workflows by automating notifications, editorial statuses, and task assignments, reducing redundancy and resource production. The streamlined operation will reduce overhead costs and allow MIR staff to be much faster to air with late breaking news or last minute content changes.

For more information, please visit Dalet at www.dalet.com or see them at IBC 2009 on Stand 8.B22.

About MIR TV

Created in 1992 by the members of CIS (Commonwealth of Independent States), Mir TV has become a unique TV project, comparable with Euronews. MIR TV offers programming on CIS related political debates, economics and culture. Countries of the CIS include Azerbaijan, Armenia, Belarus, Georgia, Kazakhstan, Kirgizstan, Moldavia, Russia, Tajikistan, and Uzbekistan. Based in Moscow, MIR TV has affiliates in the 9 countries of CIS and broadcasts to over 700 cities around the world with potential audience of 28 million viewers.

About Dalet Digital Media Systems

Dalet is a worldwide leader in software that empowers broadcasters and content professionals to produce and manage audio and video content in a digital, multi-platform world. Dalet media asset management (MAM) solutions streamline production costs and increase revenue opportunities by simplifying the distribution of rich-media assets across both interactive and traditional platforms.

Dalet tools are used around the world by thousands of content producers including major television and radio public broadcasters (BBC, CBC, DR, NPR, RFI, Russia Today, RTM, VOA, WDR), commercial networks (ART, eTV, Grupo Prisa, Prime Television, The Press Association, Warner Bros., XM Satellite) and government organizations (Queensland JAG, Canadian House of Commons, The European Commission). Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0000076176, Bloomberg DLT:FP, Reuters: DALE.PA.

Dalet is a registered trademark of Dalet Digital Media Systems. All other trademarks and products mentioned herein belong to their respective owners.

For more information on Dalet, visit www.dalet.com or contact:

Zazil Media Group

Janice Dolan

(p) +1 617 817 6595

(e) janice@zazilmediagroup.com