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AmberFin Partners with OctopusMT to Create Enhanced Quality Content for the Internet

LONDON-AmberFin and Octopus Media Technology (OctopusMT) today announce a new strategic partnership designed to maximize the value of online video and rich media content. AmberFin’s iCR software will be integrated into OctopusMT’s leading edge modular content management and delivery platform, increasing the amount of high-quality media content that is available via the Internet and IP-based delivery platforms.

The OctopusMT award-winning system enables the storage, management and global delivery of video to any digital device - including mobile - with unparalleled quality, functionality and a ‘click-to-play’ user experience. By integrating AmberFin’s iCR software, Octopus will be able to provide its customers with the ability to digitize and transform new and archived content across IP-based delivery platforms and enable efficient file-based digital workflows without compromising quality.

Together, the AmberFin and OctopusMT's system will be able to offer companies an all-round, future proof media management platform that provides enhanced quality and significant savings both in terms of time and money. Key targets for the combined solution will be major broadcasters and other content owners.

Jeremy Deaner, CEO at AmberFin, comments, “This strategic partnership with OctopusMT will enable us to extend the reach of AmberFin iCR into the Internet market and file based solutions. Together we can harness the power of rich media, providing a cost-effective, easy to use solution that bridges the gap between workflow processes and managing media content. The new solution will address content owners’ delivery needs, making more rich media relevant and accessible online.”

Andrew Eborn, founder and president of OctopusMT, says, “By adding AmberFin’s iCR software to our modular solution we can provide our customers with an enhanced package that solves their content issues in terms of quality processing, standards conversions, timeline based quality control, functionality and end user experience. In addition, it will cut the cost of delivering content and help to open up new revenue platforms.”

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is part of the Snell & Wilcox Group, headquartered in Basingstoke, UK. More information is available at:

About Octopus Media Technology

Octopus Media Technology is an award winning, leading edge video content management and delivery system. The OctopusMT system enables the secure storage, management and global delivery of video to any digital device - including mobile - with unparalleled quality, functionality and click to play user experience. The OctopusMT system is extremely flexible and scaleable and can be integrated easily into existing systems without the need for any additional software or hardware. OctopusMT's system offers significant savings both in terms of time and money and also provides a powerful marketing tool whilst opening additional revenue streams.

Octopus Media Technology is working closely with a number of companies including broadcasters, producers, media groups, event organisers, content owners, advertising agencies and their clients.

OctopusMT’s range of services includes enhancing websites with video content, bespoke online video applications, digital content storage, broadcast content management and distribution, enabling secure online viewing of screeners, global digital delivery of dailies, screeners and masters, interactive IPTV channels, hosting, webcasting, web-TV simulcasting, live events streaming, enabling user-generated content, bulk media encoding and HD/high-quality streaming.

Privately held, Octopus Media Technology is headquartered in London. More information is available at:

Editorial Contacts:

Jaime Tero

GBC for AmberFin

+ (415) 989-9803

Scott Allen

Vice President, Marketing, AmberFin

+44(0)1256 317 537

Andrew Eborn

President and CEO, Octopus Media Technology

+44 (0)20 7000 1877