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The American College Improves Efficiency with Ross

News Release

For Immediate Release

Iroquois, ON, Canada – March 10, 2009 – The American College, the nation’s premier financial services educator, upgrades its educational broadcast studio to HD with Ross Vision 1 QMD Multi-Definition Production Switcher and SoftMetal Video Server.

On air since the fall of 2008, The American College located in Bryn Mawr, PA, had two goals for their HD upgrade: efficiency and image. Vision offered the college versatility, ease of use, and was within the right price range. SoftMetal provided a tapeless environment and gave the ability to store significant amounts of material.

“The Ross Vision gave us all the ins and outs our studio required and we were quickly trained on the switcher,” said Geoffrey Gundersdorf, Director of Digital Media, The American College. “SoftMetal’s features are ideal – during a live production we can playback material out of the server and record to it at the same time.”

The Ross production equipment was recommended by Lerro Corporation, a trusted local dealer responsible for the design and build of the HD studio. The American College produces a significant amount of material for the Serving the needs of professionals, The Wealth Channel™ is the nation's definitive online source of insight and knowledge into the creation of financial security through the growth, protection and distribution of savings and investments.

“The Ross equipment we have in house gives us a lot of flexibility. We’re able to jump between set and chroma key shots very efficiently,” said Geoffrey Gundersdorf. “The chroma key abilities on Vision are extraordinary. In conjunction with the CG capabilities, our studio has many production advantages and it shows in our product.”

“Ross has proven to be successful in educational broadcast studios,” said David Ross, CEO, Ross Video. “The Ross design philosophy is to ensure quality products that deliver outstanding performance in any live production setting. It’s great The American College has expanded their production capabilities with Vision and SoftMetal.”

About The American College

The American College is dedicated to leadership in innovative training and development that helps financial services companies and their employees succeed. As a non-profit educational institution holding the highest level of academic accreditation, The College has served as a valued business partner to banks, brokerage firms, insurance companies and others for over 82 years. The American College’s faculty represents some of the financial services industry’s foremost thought leaders. For more information, visit

About Ross Video

Ross Video designs, manufactures and supports a wide range of innovative products for use in live production applications in over 100 countries. Over the past 15 years Ross has grown an average of 20% year over year and currently employs 300 incredibly talented people. Ross’ award winning product line includes Vision, CrossOver and Synergy Multi-Definition Video Production Switchers, openGear, RossGear and GearLite Terminal Equipment, SoftMetal Video Servers, and the OverDrive Production Control System. News and information are available at


Ross Video Media Contact:

Sara Bell

Public Relations Coordinator

Tel: +1 613-652-3020

Fax: +1 613-652-4425


Images are available on the Ross FTP site, instructions below.

Alternatively, images can be e-mailed upon request.

Enter into your internet browsers

Username = media

Password = video2009

Open The_American_College_2009 folder, then copy and paste the images onto your desktop.