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Avid Expands Customer Workflows with Latest Version of Interplay Production Asset Management System

Introduces Support for Mac-Based Avid Editing Systems and New Feed Scheduling and Recording System Option, Interplay Capture 1.0

TEWKSBURY, MA, January 20, 2010 – Avid® today announced a new version of the Avid Interplay® (opens in new tab) (2.1) production asset management (PAM) system, as well as a new Interplay feed scheduling and recording system option, Avid Interplay Capture (opens in new tab) (1.0). Customers can expand workflows with enhanced media access and control offered through Interplay support for Mac-based Avid editing systems and increase worfklow accuracy through streamlined asset ingest and metadata management capabilities.

What’s New?

Interplay, which is currently installed at more than 700 of the world’s leading broadcasters and production facilities, enables customers to efficiently manage content creation projects by centralizing media assets and extending access to remote users. Interplay 2.1 now includes support for Avid Media Composer ® and Avid Symphony ™ editing systems on the Mac platform, delivering the benefits of the Interplay workflow to customers using the latest Apple OS, Snow Leopard. Interplay 2.1 also offers Web Services 2.0 (opens in new tab), further extending third party interoperability with Interplay. In addition to accessing Interplay media and metadata, external applications can now, for example, use Interplay Media Services to move media between Interplay and external systems, convert media to different formats, or publish low resolution proxies.

Introducing Interplay Capture 1.0

Interplay Capture, a new feed ingest automation system option for Interplay, schedules and controls the recording of incoming media quickly and accurately. Features include:

Shared database with Interplay – Accelerates customer workflows and enhances metadata management with a direct interface to the Interplay production asset management system database. Editors and journalists can begin logging in Interplay Access (opens in new tab) and editing media as feeds are ingested, speeding news turnaround and time-to-air.

Failover and redundancy – Ensures media feeds are captured accurately and completely with dynamic channel allocation and failover within a channel pool.

New, highly-configurable user interface (UI) – Improves customer productivity with greater control and full visibility of incoming feeds and system diagnostics. Customers can update schedules on the fly by creating and monitoring timeline-based schedules that provide at-a-glance status of multiple feeds and multiple channels.


Interplay 2.1 and Interplay Capture 1.0 are available now. For more information, visit

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools®, Avid Unity™, Interplay®, Oxygen 8, Sibelius® and Pinnacle Studio™. For more information about Avid solutions and services, visit (opens in new tab),, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz (opens in new tab).

© 2010 Avid Technology, Inc. All rights reserved. Product features, specifications, systems requirements and availability are subject to change without notice. Avid, the Avid logo, Pinnacle Studio, Avid Unity, Interplay, Media Composer, Pro Tools, Symphony, Nitris, ISIS and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of Interplay Entertainment Corp., which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.