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AmberFin Showcases Latest Enhancements to iCR and Key Company Developments at NAB 2009

(LAS VEGAS) 2009 NAB Show– AmberFin’s iCR software delivers superior image quality for HD/SD ingest, video conversion and transcoding through its multiple Emmy award-winning image processing techniques. iCR is pushing the envelope on image quality and plays a key role in turning the content that owners have into the content their customers demand. As a new standalone company, AmberFin will be making a splash at this year’s NAB 2009. To find out more about AmberFin’s NAB activities visit their booth located SU4323.

• Book a meeting with AmberFin experts Jeremy Deaner, CEO and/or Bruce Devlin, CTO to learn how the leading ingest, quality control and transcoding software company is:

• Achieving headache-free HD – with HD as easy to handle as SD

• Enabling content owners to maximize the value of their TV, film and video content

• Offering wide industry standard support to aid evolution and enable content owners to future-proof digital workflows

• Streamlining workflow and costs through automation and ease of integration

• Minimizing issues and costs associated with storage and distribution by delivering superior image quality with up to 25% file size reduction

• Gain further insight into AmberFin’s vision, strategy and direction in light of its separation from parent company, Snell & Wilcox, following the recent Pro-Bel and Snell & Wilcox merger.

• Catch a demo and see the latest enhancements to iCR, AmberFin’s flagship HD/SD ingest, automated quality control and transcoding software solution, which includes greater file-based workflow efficiency and raises the bar on image quality, while reducing the overall cost per deliverable. iCR 4.5 enhancements include:

o Simultaneous ingest and transcoding

o File-based SD motion compensated frame rate conversion as standard

o Broadcast-quality sharpening and softening pre-processing filters

o Native support for Avid DNxHD and Final Cut Pro

o Extended support of native Panasonic P2, Sony XDCAM and Avid Op Atom MXF

• Get an opportunity to see other key technologies at work with AmberFin iCR:

o Omneon Mediagrid and AmberFin iCR: automated ingest and playback integration with centralized storage systems and proprietary servers

o Miranda X-Channel and AmberFin iCR: ingest and playout automation with Miranda’s X-Channel playout device

o Future-proof media asset management (MAM), broadcast automation control and IT web service integration vendor case studies

• Hear more about AmberFin’s recently launched global OEM partner program, which for the first time, makes a variety of individual components of its award-winning iCR software available to third party vendors

• Stay tuned for the announcement of AmberFin’s first OEM partner to join its recently launched global OEM partner program

• Hear more about AmberFin’s recent accolade in Broadcast Engineering’s 8th Annual Excellence Awards as runner-up in the category of Post & Network Production Facilities. AmberFin was recognized for its work with Turner Entertainment Networks which involved preventing over 200,000 Pinnacle files from becoming obsolete saving Turner more than 46,000 man hours

• Also witness AmberFin’s technology in action on stands elsewhere throughout the NAB show:

o Miranda (SU2807) and iCR: interoperability with Miranda X-Channel playout device

o Blue Order (SU7506) and iCR: integrated workflow

o Sony Partner Area (Bridge Digital) and iCR: native support for Final cut Pro and Avid

o TMD (SU9205) Mediaflex and iCR: bulk ingest and transcoding

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with award-winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is, headquartered in Basingstoke, UK. More information is available at:

AmberFin media contacts:

Jaime Tero

GBC for AmberFin

Tel: (415) 989-9803

Mobile: (415) 755-8639