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NEW YORK ─ Mantra Design, an award winning creative content design and visual effects boutique, welcomes Jeff Devlin as its new East Coast sales representative. Devlin, who retains his current role as CEO and Executive Producer of MediaLogic, an international consultancy and TV production company, will leverage his 15 years of production experience in the advertising and entertainment industries to further expand Mantra’s extensive client and project roster.

In his new position, Devlin will focus on growing Mantra’s brand in the region, introducing networks, broadcasters and advertising agencies to the cutting-edge design and visual effects services that have made Mantra a mainstay on the national content design and VFX stage.

“I am excited to work with Mantra because the company’s work is truly in a league of its own,” says Devlin. “I have been extremely impressed with the entire Mantra creative team. They pursue creative excellence in all that they do. Over the past few years, the design and production industries have made a shift back to New York, and it is clear to me that Mantra is the perfect choice to support my contacts in the region who require high-quality production assistance. I feel privileged to work with the agency to increase its brand awareness in the East Coast market, ensuring that Mantra continues to be known as the go-to design house for production, post production and creative content design services.”

An industry veteran, Devlin first began his career in the advertising industry at Lintas Worldwide. Devlin’s achievements while at Lintas include overseeing the launch of Coca Cola’s Diet Coke brand, which became the third best-selling soft drink worldwide after just six months on the market. Following his work with Lintas, Devlin moved to the production side of the industry and was a founding partner/executive producer for Flying Tiger Films. His recent production credits include the last four advertising campaigns for the U.S. Marine Corps along with the award-winning documentary series, “Enduring Freedom.” In addition, Devlin continues as a partner and executive producer at Original Film, where he produced General Motor’s first ever branded feature film, “The Last Ride,” featuring Dennis Hopper.

Devlin’s industry honors include 17 CLIO awards for advertising and design, 16 Andy Awards for advertising excellence, six Telly awards for outstanding commercials, four Effie media awards and a prestigious Gold Camera from the U.S. International Film Festival. He has also been featured as a keynote speaker on advertising excellence at the Cannes film festival and his AICP-award-winning piece for Visa, “Olympics,” is on permanent display at The Museum of Modern Art (MOMA) in New York.

“We are thrilled to welcome such a seasoned agency sales professional as Jeff to our team here at Mantra,” says Casey Steele, executive producer at Mantra. “Jeff has represented some of the most well-known brands in the world, and his industry expertise and thorough knowledge of the East Coast production landscape will add to the expansion of our business. We are excited about this strategic partnership and our continued growth as a company.”

About Mantra

Mantra is an award winning creative content design and production studio specializing in creating media for broadcast, commercial, event, retail, digital signage and installations. Located in New York City’s Flatiron District, Mantra’s talented team of designers and VFX artists are behind some of today’s most visually compelling broadcast and event design offerings including the 2008 Grammy Awards Show, the MTV Video Music Awards, and various show packages. Founded by Creative Group in 2007, it offers motion design, visual effects, creative editorial, event design and production for its clients, many of which are among the world’s best known brands, including CBS, ESPN, CNN, Saatchi & Saatchi, MTV Networks, Nickelodeon, The History Channel, and the USA Network.