Viewer Measurement

Latest about Viewer Measurement

Olympics

IOC: Paris 2024 Coverage ‘Attracting Record Audiences on TV and Digital’

By Tom Butts published

Coverage 10 days in has generated a record nearly 1B streaming minutes according to organization

Sports Production
TikTok

Samba TV Study Measures the Impact of TikTok Ads on TV Viewership

By Tom Butts published

Samba TV found that 97% of TikTok TV ad campaigns prompted higher viewership across broadcast, cable and streaming

Analysis
null

Netflix Reveals ‘Starters,’ ‘Watchers’ and ‘Completers’ Categories for Measuring Viewers

By Michael Balderston published

The curtain is pulled back a bit as to how the streaming services measures its content.

Insights
null

TiVo Report Sees New TV Data Shaking Up Measurement

By Jon Lafayette published

Panels challenged by set-top-boxes and ACR

Business