Viewer Measurement Samba TV Study Measures the Impact of TikTok Ads on TV Viewership Samba TV found that 97% of TikTok TV ad campaigns prompted higher viewership across broadcast, cable and streaming Netflix Reveals ‘Starters,’ ‘Watchers’ and ‘Completers’ Categories for Measuring Viewers TiVo Report Sees New TV Data Shaking Up Measurement Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Rogers Inks Agreement to Deploy Comcast’s Products and Technologies2NextGen TV Launches In Portland, Maine3Mattel to Launch First FAST Channels on Samsung TV Plus4NAB Board Election Results Announced5Amagi Names Richard Perkett Chief Product Officer