Research and Markets
Latest about Research and Markets

Global Investment in Media Content to Hit $255B in 2026
By TV Technology Staff published
RESEARCH Streaming platforms drive modest growth in content spend, widening the gap with traditional broadcasters as shifting dynamics reshape the market, according to Ampere Research

Long-Form Content Viewing on YouTube Rose 8% in 2024
By TV Technology Staff published
Mobile viewing among young adults rising rapidly

More FAST Viewers Are Dropping Subscription Streaming Services
By Tom Butts published
Increasingly, viewers are returning to the 'lean-back' experience of traditional TV, according to Horowitz

Worldwide VOD Buffer Ratio Down 54% in the First Half of 2024
By Tom Butts published
RESEARCH Linear TV buffer ratio also improved remarkably according to NPAW report
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