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Netflix Drives Global Growth in Ad-Supported Streaming

By TV Technology Staff published

RESEARCH Ad-supported streaming grew across major platforms between Q4 2024 and Q3 2025, despite a drop in usage on Prime Video

RESEARCH
Netflix

TVB: Netflix with Ads Has Extremely Limited Reach

By George Winslow published

“Netflix ad-supported users pale in comparison to local linear TV viewing audiences,” according to a TVB research report

Business
Netflix

Ampere: Netflix’s U.S. Ad Tier Launch Delivers Highest Domestic Sign-Up Rate Since April 2020

By George Winslow published

The new plan attracted 8% of the streaming giant’s new subscribers and those changing their existing plan

Streaming