multiscreen

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Multiscreen TV Ad Campaigns Double Incremental Return On Ad Spend, Says Comcast

By Phil Kurz Published

RESEARCH New findings from Comcast Advertising find they drive more website visits.

RESEARCH
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Telestream Announces Availability of ScreenFlow 9

By Phil Kurz Published

The software makes it easy to create high-quality, professional videos.

Business
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SNL App Unleashes Power of Metadata

By Debra Kaufman Published

As NBC’s iconic “Saturday Night Live” approached its 40th anniversary earlier this year, the idea of creating an app came up.

Business
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What Does the Future Hold for Broadcast News?

By Gary Arlen Published

There’s plenty of news about broadcast news—specifically the shifting, often unexpected, redirection of TV newsgathering and distribution.

Opinion