Latest about millennials

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Millennials Flocking to Local TV News During Coronavirus

By Michael Balderston published

Local TV news is seeing a surge in younger viewers as social distancing, self-quarantines are in effect

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70 Percent of U.S. Consumers Remain Loyal Pay-TV Subscribers

By Phil Kurz published

New findings from GfK MRI reveal 97 percent have no plan to cut the cord.

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GfK: Millennials Make Up Nearly Half of U.S. 'Cordless' Population

By posted by Deborah D. McAdams published

These untethered Millennials turn to streaming for TV and video, spending two-thirds (65 percent) of their viewing time streaming via a TV set or other device.

Business
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BBC chairman: Smartphone generation is BBC's "biggest challenge"

By Jenny Priestley published

David Clementi said more work needs to be done to capture the 16-34-year-old audience

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ABC Stations Launch 'Localish' for Mobile Millennials

By Jon Lafayette published

Original shows to appear on multiple platforms

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Viewer Preferences Straddle Generations

By John McCoskey published

Survey shows boomers prefer quality, Millennials like convenience

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Raycom Gets Newsy

By Deborah D McAdams published

Raycom Media will begin publishing content from Newsy across its 30-plus owned-and-operated news channel websites.

Business
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Nielsen: TV Still Rules, But Millennials' Screen Use Varies

By Michael Balderston published

Researchers have been trying to identify the media/viewing habits of Millennials for some time, but Nielsen is taking a new approach with its “Millennials on Millennials” study

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