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millennials

World Cup 2022
Majority of Younger Viewers Plan on Watching World Cup Online Survey shows majority of viewers will watch the Cup via traditional TV
Millennials Flocking to Local TV News During Coronavirus Local TV news is seeing a surge in younger viewers as social distancing, self-quarantines are in effect
ABC Stations Launch 'Localish' for Mobile Millennials

Latest about millennials

GfK: Millennials Make Up Nearly Half of U.S. 'Cordless' Population

By posted by Deborah D. McAdams published 24 January 17

These untethered Millennials turn to streaming for TV and video, spending two-thirds (65 percent) of their viewing time streaming via a TV set or other device.

BBC chairman: Smartphone generation is BBC's "biggest challenge"

By Jenny Priestley published 20 April 18

David Clementi said more work needs to be done to capture the 16-34-year-old audience

ABC Stations Launch 'Localish' for Mobile Millennials

By Jon Lafayette published 20 September 18

Original shows to appear on multiple platforms

Nielsen: TV Still Rules, But Millennials' Screen Use Varies

By Michael Balderston published 6 March 17

Researchers have been trying to identify the media/viewing habits of Millennials for some time, but Nielsen is taking a new approach with its “Millennials on Millennials” study

Raycom Gets Newsy

By Deborah D McAdams published 15 October 15

Raycom Media will begin publishing content from Newsy across its 30-plus owned-and-operated news channel websites.

Viewer Preferences Straddle Generations

By John McCoskey published 19 October 17

Survey shows boomers prefer quality, Millennials like convenience

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