millennials

New Samba TV study finds that millennials are more open to using ad-supported streaming services than any other generation

Younger fans are pushing sports viewing into an “era of immersive sports” that could benefit streaming services according to Deloitte’s survey

Survey shows majority of viewers will watch the Cup via traditional TV

Local TV news is seeing a surge in younger viewers as social distancing, self-quarantines are in effect

These untethered Millennials turn to streaming for TV and video, spending two-thirds (65 percent) of their viewing time streaming via a TV set or other device.

David Clementi said more work needs to be done to capture the 16-34-year-old audience

Raycom Media will begin publishing content from Newsy across its 30-plus owned-and-operated news channel websites.

Researchers have been trying to identify the media/viewing habits of Millennials for some time, but Nielsen is taking a new approach with its “Millennials on Millennials” study

Survey shows boomers prefer quality, Millennials like convenience

New findings from GfK MRI reveal 97 percent have no plan to cut the cord.