Latest about millennials
68% of Millennials Likely to Switch to Cheaper Ad-Supported Streaming Tier
New Samba TV study finds that millennials are more open to using ad-supported streaming services than any other generation
Survey: Younger Viewers Demand More Immersive Sports Coverage
Younger fans are pushing sports viewing into an “era of immersive sports” that could benefit streaming services according to Deloitte’s survey
Majority of Younger Viewers Plan on Watching World Cup Online
Survey shows majority of viewers will watch the Cup via traditional TV
Millennials Flocking to Local TV News During Coronavirus
Local TV news is seeing a surge in younger viewers as social distancing, self-quarantines are in effect
GfK: Millennials Make Up Nearly Half of U.S. 'Cordless' Population
These untethered Millennials turn to streaming for TV and video, spending two-thirds (65 percent) of their viewing time streaming via a TV set or other device.
BBC chairman: Smartphone generation is BBC's "biggest challenge"
David Clementi said more work needs to be done to capture the 16-34-year-old audience
Nielsen: TV Still Rules, But Millennials' Screen Use Varies
Researchers have been trying to identify the media/viewing habits of Millennials for some time, but Nielsen is taking a new approach with its “Millennials on Millennials” study
Raycom Gets Newsy
Raycom Media will begin publishing content from Newsy across its 30-plus owned-and-operated news channel websites.
