Ling Ling Sun
Latest about Ling Ling Sun

Strategic Transformation: ATSC 3.0 as the Bridge Between Broadcasting and AI-Driven Media
By Ling Ling Sun published
NEXTGEN TV Broadcasters possess assets that digital-native platforms lack

NextGen TV Virtual Channels Combine the 'BEST' of OTA, OTT
By Tom Butts published
NEXTGEN TV Nebraska Public Media touts advantages of expanding and enhancing interactivity

Smartcasting: New Broadcast Media in the Digital Era
By Ling Ling Sun published
OPINION Why broadcasters need to adopt a flexible, intelligent, digital-first framework

NextGen TV: A Brighter Future Beckons, But a Clear Sunset is Needed
By Ling Ling Sun published
OPINION The uncertainty surrounding ATSC 1.0's future discourages investment in NextGen TV content and technology

Amplifying the Message: The Right Medium Matters
By Ling Ling Sun published
OPINION How can media organizations leverage the unique strengths of the medium to foster deeper understanding, promote enhanced engagement, and ultimately, a more informed and connected society?

2024 NAB Show Shines Spotlight on Broadcasters’ Road to the Future
By Fred Dawson published
COVER STORY Event launches its second century focusing on streaming, NextGen TV, advances in content creation

Harnessing the Power of 5G Broadcast for Universal Content Accessibility
By Ling Ling Sun published
5G broadcast technology offers numerous advantages that greatly benefit broadcasters in achieving effective audience engagement

Avoiding 'Amusing Ourselves to Death' with the Intelligences We Create
By Ling Ling Sun published
While AI holds great promise for improving our lives and solving complex problems, it also poses significant risks and challenges that we must address
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