guest opinion

Opinion Industry veterans Preston Padden and Mark Aitken share their views on which standard should drive future of U.S. television

Opinion Steve Reynolds, CEO of Imagine Communications, offers a view on the trends he believes will significantly impact the way the media and entertainment industry creates, delivers and monetizes content over the next 12 months and beyond

Opinion Tailoring spots to viewers helps ads resonate more deeply

From a business standpoint, the cloud creates significant cost efficiencies while creating new opportunities to enhance content and expand a broadcaster’s offering to the end user.

But will mass market acceptance follow the wow factor of recent demos?