Futuresource New Report Describes VVC/H.266 as ‘Stand Out Codec’ VVC/H.266 offers an up to 50% bit-rate reduction over its predecessor HEVC/H.265 and boasts enhanced capabilities to efficiently transmit ultra-high-definition content, according to InterDigital IP Key to Rise in Broadcast Control Systems, FutureSource Says Live TV Still Reigns Supreme Across Globe Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Rogers Inks Agreement to Deploy Comcast’s Products and Technologies2NextGen TV Launches In Portland, Maine3Mattel to Launch First FAST Channels on Samsung TV Plus4NAB Board Election Results Announced5Amagi Names Richard Perkett Chief Product Officer