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Roku, Amazon Team Up to Dominate CTV Ad Market
By Tom Butts Published
BUSINESS Integration will give the two companies direct access to 80% of US connected TV households

Report: Pay-TV to Lose Most Subscribers Ever in 2020
By Michael Balderston Published
2020 has brought about a massive loss for the pay-TV industry

TV Ad Spending Drops as Digital Surpasses Traditional in 2019
By Michael Balderston Published
Without major events like an election or the Olympics, TV’s ad revenue takes a hit.

Netflix Losing Viewer Shares to Hulu, Amazon Prime
By Michael Balderston Published
While Netflix still leads, Hulu and Amazon Prime Video are making their presence felt.

Number of Cord Cutting Homes Nearing Number of Pay-TV Subscribers in U.S.
By Michael Balderston Published
Households with pay-TV projected to drop to 86.5 million in 2019.

Rate of Cord-Cutting Grows as Pay-TV Continues to Shed Subscribers
By Tom Butts Published
Multichannel sectors lost more than a million video subscribers in Q3 2018, according to researchers.
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