binge viewing

96 million U.S. households watched OTT content, with over three quarters (77%) of U.S. adults streaming according to Samba TV

Samba TV analysis finds shows with weekly episodes gain more viewers over time, while bulk release models fare better with viewership retention

42% of the most bingeable streaming programs in 2021 were directly influenced by Hispanics, Nielsen reports

Gracenote is offering new data designed to help companies track how content resonates with viewers and its availability on streaming platforms

A weekly release schedule limits subscriber churn and better maintains engagement with content over time, according to a new report by Ampere Analysis