Latest about Ampere Analysis
Netflix Adds More Older Viewers As Younger Audiences Head to the Movies
For the first time, 24–44-year-olds are now more likely to be Netflix subscribers than those aged 18-24 according to a new survey from Ampere
Older Viewers are Fastest Growing AVOD Segment
Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests
Binging on SVOD: Half U.S. Viewers Have 3+ SVOD Services
Almost three in ten consumers have five or more SVOD services, Ampere reports
Netflix, Amazon and Hulu Eye Older Linear TV Viewers With Programming Choices
Streaming services are making a concentrated effort to draw in consumers 35 and older
Sports Piracy Costs $28.3B Per Year, Report Shows
Nearly three-fourths of illegal streamers willing to switch to legal source if available
Ampere: U.S. TV Households Now Average Four Streaming Services
Researcher notes how OTT explosion disrupts “TV value chain”
Ampere: U.S. Homes Must Add Streamers to Keep Breadth of Content
On average, U.S. streaming households now have four different services
Peacock, HBO Max Hitting With Different Age Groups, Ampere Reports
New streaming services are playing to their strengths as their build up subscribers
