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Football Shifts TV Viewing Towards Ad Supported Services
By George Winslow published
In Q3, streaming comprised the majority of ad supported TV viewing (46.4%), followed by cable (27.2%) and broadcast (26.4%), per Nielsen.

Cost-Conscious Consumers Embrace Ad-Supported Streaming, Study Finds
By George Winslow published
Hefty price hikes for ad-free tiers, lower costs for AVOD offerings and promotions for bundled service are driving the trend according to Parks Associates
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