Insight TV Races into Motorsport Season Launching New Shows Aimed at Speed Seekers
TV manufacturer says consumers 'see value in free ATSC broadcasts'
LG Electronics will include ATSC 3.0 tuners in all of its 4KTVs sold in South Korea beginning later this year, according to John Taylor, LG vice president of public affairs, who spoke during a panel discussion at the annual general meeting of the Advanced Television Systems Committee in the nation’s capitol this week.
At this early adopter stage, it comes down to priorities—who wants to lay claim to being first to generate industry buzz versus waiting for all the pieces of the puzzle to come together to offer a full-featured next-gen immersive viewing experience.
Sinclair Broadcast Group, along with subsidiary One Media and Technicolor, say thay have successfully transmitted high-dynamic range 4KTV over the air using the proposed ATSC 3.0 standard and a prototype reception device.