Latest about Opinons

Scott Gutterman, senior vice president, digital and broadcast, PGA Tour (left) and Roberto Castro, managing director, ComTech Consulting, on stage during a 2025 GolfWeek Tech Lab fireside chat.

Of Golf, Deregulation and the Future of TV

By Phil Kurz published

Opinion Are broadcasters as free to focus on fan engagement as sports leagues are?

Opinion
FAST

The Case for Future-Ready Buyers in FAST Advertising

By Jeff Weston published

OPINION FAST viewers are choosing to watch free, premium content in exchange for ads, creating a more relaxed and receptive viewing environment

OPINION
Churchill

'Without Victory, There Is No Survival'

By Mark Aitken published

OPINION A call to arms for the Broadcast Industry

OPINION
Adobe

Reimagining the Content Supply Chain: Four Key Lessons Learned from the 2025 NAB Show

By Nick Moreno published

OPINION How to do less with less

OPINION
Vortex

Smartcasting: New Broadcast Media in the Digital Era

By Ling Ling Sun published

OPINION Why broadcasters need to adopt a flexible, intelligent, digital-first framework

OPINION
Scrabble pieces spelling deregulation

How a Reverse Compensation Cap Could Save Local Journalism

By Armstrong Williams published

Regulatory and Standards Station group owner says reforming retrans payments would boost localism, ATSC 3.0 rollout

Regulatory and Standards
BeckTV

Five Strategic Advantages of Partnering With a Boutique Broadcast Integrator

By Brendan Cline published

OPINION Boutique integrators avoid the "one-size-fits-all" playbook, instead assembling teams of highly skilled in-house employees with deep, granular expertise in niche areas

OPINION
ATSC 3.0 Key Art

April Brings Good Omens for ATSC 3.0’s Future

By Phil Kurz published

Opinion Trio of developments show the tide is turning for NextGen TV, ancillary services

Opinion
EverPass fans in a bar cheering sports

Sports Broadcasting for the Future: How to Stay in the Game

By Narayanan Rajan published

OPINION Today’s fans—especially digital natives—aren’t satisfied with simply watching a game

OPINION
NBA

Navigating the Shift to Direct-to-Consumer Streaming in Sports Media

By Brian Rifkin published

OPINION Sports has long been considered the final frontier sustaining paid cable television, particularly in the U.S; however the landscape is shifting

OPINION
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