TC Electronic adds Mike Martin as national sales manager

Mike Martin has been appointed national sales manager for MI/Recording markets at TC Electronic. In this newly created role, Martin will develop and execute the U.S. marketing strategy for the company’s products in the MI and Recording categories, which includes the TC Electronic, TC-Helicon and Dynaudio Acoustics brands. Martin's responsibilities will include developing and maintaining relationships with key customers, managing sales rep activities and, in conjunction with marketing, gathering data and suggesting products and promotions to help increase sales.

Before joining TC Electronic, Martin held top-level sales and marketing positions at Yamaha Corporation of America. Prior to that, he worked for Kurzweil Music Systems and Sonic Foundry. Martin is a graduate of Capital University in Columbus, OH, with a Bachelor of Music degree in Music Industry.

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