ONE Media Field Tests Proposed ATSC 3.0 System

As ATSC works toward completing a candidate ATSC 3.0 standard, proponents have started demonstrating their ATSC 3.0 technologies. In late October LG Electronics and GatesAir demonstrated their FUTURECAST hardware in an overnight test using WKOW in Madison, Wisconsin. In early November, less than a month later, ONE Media conducted a demonstration of its complete system using a 700 MHz channel leased from Dish Network.

The ONE Media proposal builds on the original joint submission to ATSC by its founders, Coherent Logix and Sinclair Broadcast Group. ONE Media has made an effort to reach out to broadcasters with its proposal, which it says offers greater flexibility and more opportunities for broadcasters than competing proposals, most of which evolved from the latest DVB standards.

The hardware used in the ONE Media demonstration did not rely on FPGA prototypes. Mark Aitken, vice president for advanced technology at Sinclair, told me they were able to get from “paper spec” to an operational prototype system in five months using Coherent Logix' HyperX Hardware Application Development System (hxHADS). He said designing a similar system would have taken 12-14 months using FPGAs.

Like all ATSC 3.0 proposals, the ONE Media system is IP-based. This allowed ONE Media to transmit the content to a receiver, then simply multicast the IP stream over Wi-Fi to the tablets used in the demonstration.

Kevin Gage, ONE Media's EVP and CTO explained, “Rather than designing a broadcast television specific standard, ONE Media’s approach is to deploy an IP service-agnostic platform which supports full 4K UltraHD and mobile broadcast television and also supports new one to many data distribution services, essentially future proofing broadcasters flexibility to meet future market demands.”

ONE Media has posted the NGBP Physical Layer Overview it presented to broadcasters on the ONE Media website. The website lists the advantages ONE Media sees in its proposal for ATSC 3.0.

Because ONE Media's Austin tests are being conducted on what's now non-broadcast spectrum, it is able to use it 24/7 for more exhaustive testing. ONE Media expects 24-hour over-the-air testing of the ONE Media system to begin at the newly commissioned Austin transmission facilities by year-end. ONE Media's President Tommy Eng added, “These real-world verification demonstrations will be critical in establishing the suitability of ONE Media’s broadcast transmission platform as designed by and for U.S. broadcasters.”

Look for demonstrations of the other proponent's systems within the next few months. Broadcasters want to see how the different technologies perform in the real world. Ideally, the ATSC 3.0 standard will be one that takes full advantage of the best technologies from all proponents, irrespective of the proponent proposing it. It should also be one that will allow broadcasting technology to advance with technology instead of being locked into out-dated technologies but without disenfranchising existing viewers. That won't be easy!

Doug Lung

Doug Lung is one of America's foremost authorities on broadcast RF technology. As vice president of Broadcast Technology for NBCUniversal Local, H. Douglas Lung leads NBC and Telemundo-owned stations’ RF and transmission affairs, including microwave, radars, satellite uplinks, and FCC technical filings. Beginning his career in 1976 at KSCI in Los Angeles, Lung has nearly 50 years of experience in broadcast television engineering. Beginning in 1985, he led the engineering department for what was to become the Telemundo network and station group, assisting in the design, construction and installation of the company’s broadcast and cable facilities. Other projects include work on the launch of Hawaii’s first UHF TV station, the rollout and testing of the ATSC mobile-handheld standard, and software development related to the incentive auction TV spectrum repack.
A longtime columnist for TV Technology, Doug is also a regular contributor to IEEE Broadcast Technology. He is the recipient of the 2023 NAB Television Engineering Award. He also received a Tech Leadership Award from TV Tech publisher Future plc in 2021 and is a member of the IEEE Broadcast Technology Society and the Society of Broadcast Engineers.