NRK adopts OmniBus OPUS asset management

Norwegian national broadcaster NRK will install an OmniBus OPUS media asset management system (MAM) as part of its Programme Bank project to provide powerful MAM facilities to its 13 regional broadcasting centers and Oslo-based archive. With rollout beginning in early 2007, the system will provide access and direct control over programs in production, raw assets and archive material to 3000 users across NRK's 14 domains.

The OPUS implementation will provide streamlined integration of the many new and existing technologies forming part of NRK's system, including a planning facility by MediaGenix, a newsroom system from AP ENPS, production servers by Omneon, digital archive management from Front Porch Digital and existing production environments from Avid and Quantel. OPUS additionally provides direct integration for NRK's production operation by supplying sequences, shot lists and metadata to the broadcaster's Final Cut Pro systems.

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