There aren’t many advertising agencies that offer professional audio production as an in-house capability. One exception to that is J. Walter Thompson, which announced the opening of a new four-suite audio production and post-production complex on the third floor of its Manhattan headquarters, replacing its previous second-floor facility.
One thing that did not change in the transition was the use of Genelec loudspeakers for all monitoring needs. A new surround mixing suite, the most recent of the four rooms to come online, features five Genelec 8040A bi-amplified active monitors and a Genelec 7070A Active Subwoofer in a 5.1 array. They join Genelec 1030A and 1031A monitors that migrated to the new facility.
The new audio suites were designed by J. Walter Thompson’s chief audio engineer, John Parthum, preparing the agency for a future of in-house, high-definition surround sound in commercial production.
For more information, visit www.genelcusa.com.