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D&M teams with PRCDirect for Interactive TV Data in China

D&M Holdings, best known for Denon and Marantz brands, have signed a licensing and service agreement with PRCDirect to deliver interactive TV data and DVR services in China.

The two companies plan interactive digital television information delivery and device management services targeting China’s 700 million television viewers, 350 million mobile subscribers and 100 million Internet users.

The agreement includes delivery of similar services to broadcast and communications companies in Hong Kong, Macau, Singapore and Taiwan.

This agreement will create an IP-based interactive datafeed delivery solution in the near future for China – one that does not require the TV industry to make a huge infrastructure investment. Under terms of the agreement, D&M Holdings will receive a minority equity position in PRCDirect. PRCDirect provides EPG datafeed and viewer data services to China’s Internet, broadcast and communications industries. D&M will provide PRCDirect with the interactive program guide (iEPG) service technology and embedded device software from ReplayTV.

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