Channel Builder offers broadcasters digital sub-channel possibilities

Decisionmark’s Channel Builder, a turnkey solution for building, owning and controlling a television station's digital sub-channel, allows broadcasters to offer a mix of live and stored video, graphics, text and branding.

Its component-based format makes it easy to build and manage multiple playlists in three easy steps. Components include weather (local and National Weather Service), program listings, advertising banners, a text crawler, "what’s on now/next" and feeds for live and stored video.

Channel Builder is well suited to expanding and diversifying a station's programming and advertising.

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