Zodiac Interactive has released an ETV/EBIF (Enhanced TV Binary Interchange Format) player for PowerTV and tru2way. With EBIF emerging as a standard for interactive TV and advanced advertising, this player will help advance the deployment of standards-based interactive television. Zodiac Interactive and Ensequence have been working together to ensure that Ensequence's Create authoring software fully supports the EBIF player for PowerTV and that the player is fully compliant with the CableLabs ETV/EBIF IO4 standard.
Canoe Ventures, the joint venture among six cable operators to develop advanced advertising services and technologies, has adopted EBIF as the initial platform for the rollout of addressable and interactive TV advertising.
EBIF, which also has been adopted by CableLabs, is fully deployable on all the digital set-top boxes in subscribers' homes today. Furthermore, Comcast and Time Warner Cable recently announced plans to support interactive TV standards on more than 10 million set-top boxes by the end of 2009, encouraging a flurry of interactive television development for the EBIF standard.
For more information, visit www.zodiac.tv.