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WTWB wins $100K in Snell & Wilcox gear in “Digital Makeover” drawing at NAB2004

WTWB-TV/Channel 20, the Pappas Telecasting WB affiliate in Greensboro, NC, has won Snell & Wilcox’s Digital Makeover at NAB2004.

In a drawing during the final hours of the show, WTWB was selected to win $100,000 worth of Snell & Wilcox IQ Modular infrastructure equipment and RollCall control and monitoring software.

Snell & Wilcox sponsored the contest to draw attention to how an intelligent infrastructure can help broadcasters transition to new technologies in a cost-effective and non-disruptive way.

WTWB is located in Greensboro-High Point-Winston-Salem, the 47th-largest DMA in the United States. The station is licensed to Pappas Telecasting Companies. WTWB’s companion digital station, WTWB-DT, can be viewed over the air on channel 19.

As the Digital Makeover winner, WTWB-TV is entitled to choose components from Snell & Wilcox’s IQ Modular, RollCall, RollMap and RollSNMP product lines. The engineering staff may select from nearly 300 unique self-aware modules, which include dozens of conversion, distribution, routing, video, MPEG processing, monitoring, audio and test generator functions.

For more information, please visit www.snellwilcox.com.

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