Warner Bros. to Release Superman Web3 Movie Experience

Superman Web3 experience
(Image credit: Warner Bros. Home Entertainment)

BURBANK, Calif.—Amid growing studio interest in Web3 experiences, Warner Bros. Home Entertainment has announced that it is working with content blockchain provider Eluvio to release the Superman Web3 Movie Experience on June 9. 

The release of Superman Web3 Movie Experience follows the 2022 first-of-its-kind Web3 entertainment offering The Lord of the Rings: The Fellowship of the Ring (Extended Edition) Web3 Movie Experience.

The Superman Web3 Movie Experience is available for preview at https://web3.wb.com and opening for purchase on June 9. 

The studio explained that the Superman Web3 Movie Experience is a multimedia NFT that allows fans to own and to engage with the 1978 Richard Donner film starring Christopher Reeves. Through dynamic menu options based on iconic locations from the film, owners can watch the film in 4K UHD on desktop, mobile, tablet or TV, access special features, view image galleries and artist renderings by notable DC artists, discover digital easter eggs, as well as sell the experience in a community marketplace. 

Warner Bros. is offering the Superman Web3 Movie Experience in standard and premium editions:

  • Standard edition ($30 for 1 week from 8:00AM ET on June 9 to 7:59AM ET on June 16) includes an interactive location-based navigation menu, Superman: The Movie Theatrical Version, previously released special features and an image gallery featuring stills and behind the scenes galleries.
  • Premium edition ($100 for 24 hours from 8:00AM ET on June 9 to 7:59AM ET on June 10) includes 3 different variations available for purchase separately, Truth, Justice, and Hope, each featuring an illustration of Christopher Reeves’ Superman from one of three DC artists - Ivan Reiss, Ben Oliver, or Bill Sienkiewicz. Each variation includes an interactive and explorable location-based navigation menu and 3 versions of the feature film – Superman: The Movie Theatrical Version; Superman: The Movie Expanded Director’s Cut; and Superman: The Movie Extended TV Edition - along with previously-released special features, and image galleries featuring costume and detail images from the Warner Bros. Archive and stills and behind the scenes galleries.

The Superman Web3 Movie Experience will include a free voucher code for a DC3 Super Power Pack: Series Superman from the DC NFT Marketplace, offering 3 randomly selected Superman comics with rarities from Common to Legendary. These packs are time-gated, open edition drops, limited to one per account. There will be new themed packs launching every few weeks, the studio said.  

George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.