Walt Disney Co.'s ABC Entertainment has agreed to a multi-year deal with Verizon Business, a division of Verizon Communications Inc., to use the Verizon Media Platform. Financial terms of the deal were not disclosed.
ABC will use the Verizon Media Platform Workgroup Edition to automate its content workflow, including content repurposing and distribution. It will also use the platform's multichannel distribution capabilities for sending content to mobile devices and Web portals.
The Media Platform combines with ABC's existing production system to enhance and streamline various processes including editing, transcoding and storage of media files, and content distribution. It is designed for industry producers and directors, post-production personnel, as well as mobile/broadband and IPTV operators.
"Deploying the Verizon Media Platform provides us with a flexible, scalable media asset management solution that improves our workflow efficiencies, enabling our potential for growth," said Alexis Rapo, vice president of digital media at ABC Entertainment. "By working with Verizon Business' professional services group, we were able to integrate key modules of the Media Platform into our existing editing environment and can now manage and distribute an increasing flow of digital content in a variety of formats in a cost-effective and efficient manner."
