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U.S. housholds viewing HD programming doubles from 2007 level

A new study from J.D. Powers and Associates finds that the number of households that report viewing HD programming has nearly doubled since 2007, reaching 55 percent of households in 2008.

The finding is part of “J.D. Power and Associates 2008 Residential Television Service Satisfaction Study,” released Oct. 1, which examined the level of satisfaction among consumers with various TV service providers including cable, satellite and IPTV service providers. According to the research firm, a significant increase in the amount of HD programming has helped to drive sales of HDTV sets.

Growing adoption of HDTV sets has spurred the amount of video-on-demand services, says Frank Perazzini, director of telecommunications at J.D. Power and Associates. “Households that receive HD programming view nearly twice as many hours, on average, of VOD or pay-per-view programming per month as non-HD households,” he said.

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