TVB Links with China Netcom, PCCW for Games

Under a strategic agreement signed by the three companies China Netcom and PCCW Global will provide a high-definition multimedia service to TVB, allowing for two-way transmission of television signals between Beijing and Hong Kong. Optical fibre and satellite transmission services, as well as double-end high-definition video transmission equipment, will be used.

Author:: TVTechnology
Publish date:: Aug 5, 2008

Telecommunications services provider China Netcom and PCCW Global will provide high-definition Olympic programming to Hong Kong-based television company TVB.

Under a strategic agreement signed by the three companies China Netcom and PCCW Global will provide a high-definition multimedia service to TVB, allowing for two-way transmission of television signals between Beijing and Hong Kong. Optical fibre and satellite transmission services, as well as double-end high-definition video transmission equipment, will be used.

TVB will also receive 24-hour support in Hong Kong to ensure the quality and stability of video transmission during the Games.

Although China has not yet officially chosen an HD transmission standard, Beijing's pending 2008 Olympics is destined to speed the introduction of terrestrial DTV in Hong Kong and the mainland, according to the official Chinese news agency. According to several Chinese Web sites, the government will require the territo

TVB will be able to leverage a dynamic service plan management capabilities to seamlessly remove and add channels within their service plan.

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China Central Television (CCTV) said it plans to launch a comprehensive high-definition channel on May 1 to offer “a better Olympics broadcast service and start a new era of TV technology in China.”

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Among those using Harris equipment during the Games were the Japan Consortium; China Central Television (CCTV); Gearhouse Broadcast; Alfacam; and the Canadian Broadcasting Corp. (CBC).