TV One, a recently launched cable network targeting African American viewers, has gone live with Paradigm, Encoda's integrated real-time modular business system.
The network is using the Paradigm platform to support traffic and scheduling aspects of its operations including ad sales proposals, traffic and spot placement, promotional production and scheduling, program financial tracking and scheduling and materials management.
Paradigm's modules share a single database that optimizes data flow and information management, according to Encoda.
"Encoda also offered a robust off-site hosting solution that provides 24x7 support, and a fully customizable solution that provides the flexibility to meet the needs of our viewers, advertisers and affiliates," said TV One senior vp of operations Jay Schneider.
