Toronto Film Festival to Roll Out HD, Online, Cell Phone Media

Bell Canada and the Toronto International Film Festival will provide subs with all festival press conferences, red carpet celebrity interviews, private parties and other events in HD from Aug. 28 through Sept. 16.

Bell Canada's ExpressVu customers will have coverage on a FreeVu Festival Access outlet (channel 835 for HD; channel 307 for SD). ExpressVu offers all-HD content and Dolby surround sound. Included in the HD television coverage will be film clips (a few hundred movies will be featured at the festival itself). The event also will tap into a wide array of other media -- including online celebrity news, and movie trailers downloadable to Bell Mobility cell phones.

Bell "Festival Access Street Teams" will be onsite throughout the Toronto festival, and for the first time will be outfitted with small, backpack-mounted overhead LCD SD and HD monitors to entertain festival attendees waiting in line for events.