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“Convergence and Content on the Move: Riding the Digital, Mobile, Virtual and Personal Wave”
2 p.m. - 3:45 p.m.
April 18

This super session will be international in scope and will focus on advances being made to distribute digital media content over a variety of wireless platforms.

A variety of personal devices will be described along with developing standards needed to support the devices. An executive panel of experts will discuss progress in this area with regard to available and future platforms, content production requirements, and revenue opportunities expected to become available with the rollout of mobile media technologies.

Look Before You Leap: The Dollars and Sense of Transitioning to HD”
3:45 p.m. - 5:30 p.m.
April 19

This session features David Krall, president and CEO of Avid Technology. Content creators will learn how to navigate the HD production landscape by discussing the evolution and continued proliferation of HD content in the film, television, and broadcast industries.A broader panel discussion with industry luminaries about the challenges that face content creators working in different mediums will be presented.

The panel will dissect the before and after of incorporating HD into the content creation process, examine the value chain of HD production, reveal where bottlenecks and inefficiencies lie, and discuss new technologies that are leading to cost-effective HD production that deliver the high quality results.

“Taking It to the Streets: Mobile Devices Add Drama to Sports & Reality Programming”
10:15 a.m. – noon
April 20

Sports and reality programming are primary drivers of new mobile devices. Moving TV out of the living room offers dramatic ways to engage viewers. This session examines sports and reality program case studies on TV content and advertising that have successfully migrated to mobile phones, PDAs and other personal screens.

Executives discuss the inventive, surprising and resourceful ways they’ve unleashed TV from the traditional box. They’ll unveil a few surprising business models for a future iTV marketplace that expects mobile to be incorporated into television programming distribution strategies as a matter of course.

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