Television market grows 7 percent in first quarter; Samsung remains on top

Market researcher iSuppli figures also show strong sales of LCD and plasma display panel TVs in the first quarter.
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iSuppli Figure: Global Television Systems Shipments Market Share, Q1 2007 (Share of Unit Sales) Others 57.0 Samsung 11.6 LG Electronics 10.7 TCL 8.0 Philips 7.4 Sony 5.3

Source: iSuppli Corp. July 2007

Market research firm iSuppli’s latest worldwide accounting of the TV market shows that Samsung Electronics remained in its top spot in the first quarter of the year in terms of TV sales.

The company was responsible for 11.6 percent of TV sales in the quarter, according to iSuppli; LG was a close second at 10.7 percent; TCL was third with 8 percent; and Philips and Sony were fourth and fifth at 7.4 percent and 5.3 percent, respectively.

Worldwide TV unit shipments rose by 7 percent in the first quarter of 2007 compared to the same quarter in 2006, registering 45.9 million units. While this was a decline from the typically strong fourth-quarter shipments, LCD TV sales increased by 90 percent and plasma display panel (PDP) televisions grew 41 percent when compared to a year earlier.

The research firm identified several factors driving growth, including:

  • Aggressive pricing among flat-panel televisions that is pushing LCD TVs toward comparable price points with CRTs;
  • CRT TVs are suffering from a distinct lack of consumer, retailer and OEM interest;
  • Consumer desire for large-screen TVs is increasing;
  • Digital television is becoming a reality, and consumers are anxious to have the right display technology to enjoy it;
  • Consumers are finding new places to put televisions, making LCD TVs more desirable.

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