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Telestream products drive this month's Auto show

Several Telestream products were used by The NewsMarket to encode and deliver the latest product video for major automobile companies at last week's North American International Auto Show in Detroit, Mi.

The NewsMarket is an on-demand platform for broadcasters and content providers to exchange broadcast-standard news content via the Internet.

At the Auto Show, The NewsMarket used Telestream’s ClipMail Pro to capture and encode video content into broadcast-standard MPEG formats. The footage was then automatically converted into Windows Media format using Telestream’s FlipFactory transcoding application and delivered to The NewsMarket’s New York operations center for final distribution to newsrooms around the world.

The NewsMarket has built an interactive online news exchange where stories, such as the automakers’ video, can be searched, browsed, and downloaded in full broadcast quality over a broadband Internet connection. In addition to breaking news stories, The NewsMarket offers a comprehensive archive of stock-shots and corporate and public relations materials, which are available free-of-charge to registered media users.

The North American International Auto Show is open to the public from January 11-20.

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