SysMedia Secures Sale via New Middle East Partner

SysMedia has signed a reseller agreement with MediaCast covering the United Arab Emirates.

Dubai-based MediaCast has already secured the first sale of SysMedia's WinCAPS off-line subtitle preparation software in the Middle East to home entertainment content distributor Viva Entertainment.

WinCAPS enables subtitling for recorded programmes, covering subtitling for language translation as well as for the deaf and hard-of-hearing. Subtitles can be created quickly and easily in any language, and delivered as broadcast open captions, DVD images, or teletext/DVB closed subtitles.

"We are looking forwards to a long and fruitful relationship with SysMedia. There is demand here in the market for a highly evolved and cost-effective subtitling solution, as evidenced by this initial sale," explains Peyman Dadpanah, Business Manager, MediaCast.