STMicroelectronics selects Cinea Running Marks watermarking technology

The semiconductor manufacturer will integrate the watermaking technology into its System-on-Chip HDTV decoder.
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Semiconductor manufacturer STMicroelectronics has integrated Dolby Labs subsidiary Cinea’s Running Marks watermarking solution into its STi7109 System-on-Chip (SoC) HDTV decoder platform.

The integrated solution is available to all set-top box vendors, conditional access vendors and cable, telco and satellite system operators.

The Running Marks replacement-based architecture offers extensive flexibility to mark compressed content anywhere during the content distribution path and on delivery to a home media gateway. With Running Marks’ ultra-lite message inserter, very few of the SoC computer resources are used. Additionally, system renewability on the backend, with no need for field upgrades, results in a cost savings.

Forensic watermarking, also known as serialization watermarking, enables a unique, session-specific ID or serial number to be placed in every video stream sent from a system operator into a home. By watermarking individual streams, the natural flow of distributed content remains untouched and uninterrupted, yet any source of illegally redistributed content can be traced back to the source.

For more information, visit www.cinea.com.