SCRI reports track market penetration of digital cinema cameras, health of broadcast, professional video equipment markets

As of the end of 2002, about half of all film, video production and post production facilities throughout the world owned digital cinema cameras, according to a recently released report from SCRI International.

The report, entitled 2003 - 2005 Digital Cinema Marketplace Report, also found that by the end of this year almost 66 percent of all such facilities will own digital cinema cameras. The installed base among cinematographers stands at 60 percent.

U.S. facilities have been quicker to acquire digital cinema cameras than those in the rest of the world. Currently, almost 54 percent of U.S. facilities own the cameras while nearly 37 percent own them worldwide. The report found that by year’s end 70.5 percent of U.S. respondents will have bought a digital cinema camera and 57.5 percent will have a digital camera throughout the world.

A separate SCRI study that also was just released, the health of the broadcast and professional video product market, was seen as mirroring the rest of the U.S. economy.

According to the SCRI research report, which looks into sales trends of equipment in six vertical markets across 26 product categories, there will be about $17 billion in combined market value for sales of broadcast and professional video equipment in the 2003 and 2004 period ($8.3 billion this year and $8.66 next year.)

The report cautions that spending in 2004 may actually be higher than SCRI surmises because respondents to its research tended to be conservative in equipment acquisition estimates because of a sense of uncertainty about the future.

According to SCRI’s research, the market has experienced a slump since achieving a record high of $8.5 billion in 2000. Aggregate sales in 2001 dropped to $6.1 billion and $7.4 billion in 2002, according to SCRI.

Since 1984, SCRI Research International has provided single- and multi-sponsored custom research to clients as diverse as manufacturers, magazines and government.

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