MIDDLESEX, ENGLAND--Global online TV and video revenues over fixed broadband networks will reach $34.99 billion in 2018, up from the $3.98 billion recorded in 2010 and the $15.94 billion expected in 2013, according to the Online TV and Video Forecasts report from Digital TV Research. By 2018, 520 million homes in 40 countries will watch online television and video (both paid-for and ad-supported), up from 182 million in 2010.
The over-the-top TV sector is expected to spike quickly as key players expand internationally, broadband penetration increases, technology advances and as new partnerships are announced on a daily basis.
Online TV and video advertising has been the key driver for the OTT sector, with revenues of $7.4 billion expected in 2013, up from $2.4 billion in 2010. Rapid advertising expenditure growth will continue, to reach a global total of $16.4 billion in 2018. However, advertising’s share of total OTT revenues will fall from 60.6 percent in 2010 to 46.9 percent in 2018.
The fastest growing paid-for OTT revenue stream will be subscription services, according to the researcher, which notes that although services like Netflix and Hulu Plus are already reasonably well established as streaming subscription services in North America, international markets have been relatively untouched.
Online television and video subscription revenues will soar from $1 billion in 2010 to $6 billion in 2013 and onto $13 billion in 2018. The number of homes paying a monthly fee to receive SVOD packages will climb from 21.9 million in 2010 to 67.8 million by end-2013 and onto 160.6 million in 2018.
The report is available at Digital TV Research’s website.