ESPN Classic in Europe is implementing automated promo production and in-program graphics using products from Pixel Power and Red Bee Media. The process is said to eliminate the need for post-production.
Pixel Power's Pixel Promo provides automated promos and in-program graphics for score updates, branding and historical information for the broadcaster's 24-hour multichannel European operations.
ESPN Classic builds multilanguage graphics with audio tags from templates for promo creation just prior to air. It overlays the view time and program titles by searching the automation and listings schedules for the correct appointment to view.
To increase flexibility, Pixel Power applies graphics live to air rather than burning them to master tape. Working from prepared job files, events such as a score change, automatically trigger the corresponding on-screen graphics. Revising the look and feel requires a job-file update rather than post-production.
Following its migration to Red Bee Media for playout, ESPN Classic broadcasts its dedicated sporting content in Italian, French and English with graphics in each appropriate language for additional information and a distinctive on-air look.